Portal de Alhama de Murcia
www.portaldealhama.com
Rethinking Tourism.
That will be the leitmotiv of the course that the University has organized International Sea during the first week of July, at the headquarters of Alhama de Murcia.
A great forum that includes many of the possible lines that aim to responsible tourism, which must respond to the new reality and the many challenges and possibilities of the XXI century.
Based on the assumptions that the nation's tourism industry is a strong, consolidated and, above all, with huge potential for future growth, recognized experts and promoters of tourism, both regionally and nationally, will present the lines of work developed in the various areas, day by day, seeking to provide quality tourism:
Promoting tourism and sustainability, Food, Wine Tourism, Cultural Events, Landscape, Theme Parks, Tourist cruises., Infinite possibilities, pragmatic and empirical, which should generate a deep reflection on the lines of action that will maintain and even expand economic importance of the sector.
The course has the participation, among others, Fernando Muñoz Bozzo, commercial director of the Port Authority of Cartagena; Aurelio Cowboy, director of the naturist camp "El Portus", Cartagena, Josep F.
Valls, professor in the Department of Marketing Management at ESADE, Barcelona, ​​Miguel Soto del Toro, president of the CROEM, Professor Antonio J. Kitchen
Gras and artist Paco Salinas, who along with professors from the UMU Cristina Torres, Aurelio Cebrian, Cayetano Mirror, Joaquín Pérez Sánchez and Manuel Canovas (course director), participate in different events scheduled.
The weight of the municipal tourism at the regional level is another issue to be discussed and exhibited at the course.
To do this, will be the mayors of some of the municipalities that currently are working decisively in promoting tourism in their municipality as a resource.
It will speak Fernando Ceron Alfonso Morales, mayor of Alhama de Murcia, Francisco Bernabé Perez, mayor of La Union, Pedro Antonio Sánchez López, mayor of Puerto Lumbreras and Enrique Jimenez Sanchez, Mayor of Jumilla.
The course was sponsored by the Department of Heritage and Culture and Tourism and, in the words of its manager, Carmen Maria Rodriguez, "Tourism creates jobs and development, so the government should educate and train all possible this discipline, looking for strategies to consolidate the town of Alhama as a place of excellence in tourism. "
Source: Ayuntamiento de Alhama de Murcia
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