Portal de Alhama de Murcia
www.portaldealhama.com
Councillor for Culture and Heritage, Alicia Martinez and the official chronicler of Alhama, José Baños, presented this morning the new municipal shield design and corporate image of the City.
They did so accompanied by another responsible for concept, design and advertising company that has done this work.
A symbol which replaces the previous one, but it modernizes and adapts to new trends of the XXI century.
The objective is that can be used in posters, documents and signage, making a progressive incorporation of new shield to these supports.
For this we have developed a manual identity simply reflects what the organization and design guidelines to be followed for the correct representation of the coat of Alhama de Murcia are:
The logo consists of two elements: reference shield and text.
In the manual the most suitable for the arrangement of these elements, that can be maintained in the future and, over time, its composition and balance enduring patterns shown.
Along with the representation of the coat various types of references is both "City Hall Alhama de Murcia" as different "Councils" when they have to be named.
Font / typeface used for the text is Nexa Light.
The minimum recommended size for the shield is 15 mm high and a full display of its elements is guaranteed.
For any advertising or promotion representation reflects the range of colors to be used in: Pantones, four color, rgb and hexadecimal for web colors.
When the printing method does not allow the use of Pantone colors or color process can be used grayscale or representations to an ink.
The old shield of the Villa de Alhama can be seen on the facade of the cultural center of the Plaza Vieja.
Since the 70s have been used slight variations of it in administrative use, without being established bases of concrete design.
Thus arises the need to define corporate identity, to make a design that keeps historically correct heraldic elements.
It has come to the Bulletin of the Real Academia de la Historia, vol CLXX.
number II.
1973, where the following is collected: "Therefore the shield of Alhama de Murcia could be organized as follows: Cut, 1st, Azure, the golden castle, accompanied by sword on the right hand and lion rampant, to the sinister; 2nd, azure, strong House, lopped, the timbre gold, marquesal crown, reminiscent of Velez. ".
(Approved at the meeting of March 13, 1970)
With these guidelines we proceeded to the representation can be seen in this book, in which there have been some changes from previous designs.
The crown of the old shield is known as crown of celery, but it has changed more in line with "Corona de Marqués" representation as described in the SAR: "Gold Crown, with four rosettes and four branches, each composed of three beads, so that there are three beads, two paired and another on them between two rosettes. "
In the 1st part of the cut shield is Alhama Castle.
In the current design it has sought the most faithful representation of the tower with battlements, instead of classical heraldry.
In the 2nd part of the cut shield it represents the "strong lopped House".
However, the design has been based on what we read in the book "Discover Alhama": "In the lower half the name of home strong lopped contained in the heraldic record is not correct because, as he wrote Professor Martin Lillo Carpio, can be observed with accuracy that is the representation of the two vaulted rooms of the baths of Alhama with two doors and access stairs, the other building next to the castle is the most representative of the town. "
Completion of the bottom of the shield, under the bathrooms, is a linear gradient in which the underground layers of earth with consequent access to its thermal waters are represented.
These define the etymology of the name of our population, "Al-hamma".
The color scheme seeks to convey the feeling and volume of metal using spot colors instead of getting degraded a simpler representation.
This has been combined two palettes for both the blue and gold.
Blue dark blue represented are prone to known "heraldic azure" and a lighter color in the search "flag Alhama" blue.
In addition to the shield, it has also created the new corporate image of City Hall.
Is the representation of the House of basic Artero with white lines and background in Almagra, color of the facade, a pigment used in artistic painting, pottery and one of the oldest techniques of decorating color tone.
Pantone 187C.
Source: Ayuntamiento de Alhama
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