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Generation Z and Covid-19: the solution is in your hand 11/18/2020 (18/11/2020)

HandsMetersMaskThe Alhama de Murcia City Council, through the Health, Youth and Education departments, launches a new information and awareness initiative, within the campaign 'The Alhama City Council cares for you', which is aimed at young people in the municipality , known as Generation Z (born from the mid-1990s to the mid-2000s).The objective is prevention in adolescents in relation to compliance with the regulations issued by the health authorities on the coronavirus.

For this, workshops will be developed in collaboration with the municipal institutes during school hours, taught by professionals outside the center, which aims to reach about 2,000 young people.

They will also be accompanied by a communication campaign in which the use of the language of Generation Z prevails.The initiative seeks to ensure that people in this age group maintain responsible social interaction, based on 3M: permanent hand hygiene, respecting the safety distance (meters) and the correct use of the mask.

In order to reinforce the messages worked on during the workshops, animation actions will be carried out during recess in the educational centers, where interactivity and participation will be the key.The work will be focused on involving young people in the solution to the problem we are experiencing, counting on informative and awareness-raising material on social networks, using their communication channels and promoting the creation of content on these platforms, in charge of the boys and girls themselves, such as Instagram or TikTok, so that they can also be spaces for reflection and activism.

There will be workshops and contests where the best initiatives will be awarded. As explained by councilor Antonio Espinosa, the intention is to "make young people participate in communication, beyond having them as recipients of the message." At all times, the detection of leadership among adolescents and their promotion in relation to the project will be essential.

Thus, youth volunteering will be promoted, associated with the needs derived from the residents of Alhama in relation to the pandemic.

The centers' participation channels will also be used: delegates, correspondents and others, to encourage voluntary action by young people in order to get their involvement in prevention: with older people, distribution of material, telephone or videoconference accompaniment, etc.For her part, the mayor Rosa Sánchez has clarified that "at no time is it intended to criminalize this group, but rather to involve them in the solution through volunteer actions." In addition, he has ensured that "by using the educational centers as a meeting place, the entire schooling youth population is reached and, through it, their families."# 3MAlhamadeMurcia

Source: Ayuntamiento de Alhama de Murcia

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