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Procavi launches its own brand "Turkey Lovers" for fresh turkey meat (13/02/2020)

This new brand was born to promote healthy, tasty and comfortable eating

The Procavi agri-food company, integrated in Grupo Fuertes, has launched its own brand 'Turkey Lovers' for the commercialization of a wide range of fresh turkey meat solutions, both natural and seasoned both in Spain and internationally.

Turkey Lovers turkey is 100% Spanish and is made following the highest quality processes, fully complying with current Spanish and worldwide regulations.

Turkey Lovers was born from observation.

PROCAVI detected the need for a large part of consumers to incorporate a healthy and versatile product into their diet.

Thus, profiles such as young families with young children, who are looking for products suitable for all their members, form an important target audience.

Also the seniors, people who want to extend their health reaching old age in the best conditions, and the people who take care of themselves and whose fundamental pillars are the practice of some sport and healthy eating.

For all of them, Turkey Lovers was born.

With the creation of Turkey Lovers Procavi expands its distribution channels by directly reaching the consumer with its own brand that proposes solutions and facilitates the daily life of the consumer.

This brand is synonymous with guarantee in turkey meat and aims to create community among its consumers, as well as enjoy their consumption for what they have created the website;

where a wide variety of recipes is proposed to learn about new ways to try the healthy turkey meat that makes up this range.

This new badge is endorsed by the sister brand ElPozo as guarantor of the quality of the products it sells.

Healthy proposals

Turkey Lovers includes '100% natural' presentations with classic cuts such as whole or filleted turkey breast, turkey ham, leg or whole turkey, as well as more innovative proposals such as the secret, ragĂ´ut, contramuslo chops or the blanquette.

In the BBQ line it includes attractive skewers with varied dressings and fresh vegetables, such as the Andalusian-style turkey skewer or the chopped turkey chop.

In 'Tiernísimos', this brand offers meats such as garlic ragĂ´ut, breast cutlet, fillets with various spices or sirloin.

'Hamburgers' incorporates a complete offer of hamburgers made with natural vegetables.

The brand is completed with the kids line that features presentations such as nimibrochetas and minipinchos, extra thin fillets, breast strips, turkey croissants with vegetables, and mini hamburgers.

Procavi develops an intense work of innovation to respond to the needs of consumers with healthy and tasty products, and at the same time, comfortable, practical and accessible.

Source: Grupo Fuertes

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