ELPOZO ALIMENTACIÃ“N renews its collaboration for the next four editions with La Vuelta, one of the most important sporting events on an international scale that is broadcast for 190 countries and has an annual accumulated audience of over 360 million people.
ELPOZO ALIMENTACIÃ“N has been committed to La Vuelta since 2016 because the values â€‹â€‹of effort, companionship, overcoming, perseverance and teamwork that characterize cycling coincide fully with the company's philosophy.
This year the leading food company sponsors the 18 link bikes and its drivers will wear the image of the company in their overalls.
The model chosen to fulfill this support function is the spectacular Yamaha Niken, the three wheels of the signature of the tuning forks.
In addition, ELPOZO ALIMENTACIÃ“N is the main sponsor of the Madrid Challenge women's event, which is held on September 14 and 15 in Madrid, thus supporting the takeoff developed in the last years of women's sport.
Another novelty of this year is that the company has a foodtruck that will go by caravan, and that will be in the park back to offer tastings of King sausages.
Also a selection of products accompanies the race so that they are consumed both at the start and at the finish by the attendees of the event, as well as the distribution of merchandising.
Foods made by ELPOZO ALIMENTACIÃ“N are especially beneficial for physical exercise because of its high protein content, which favors the increase and conservation of muscle mass.
Source: Grupo Fuertes