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The "Street of my grandparents" initiative promoted by ELPOZO ALIMENTACIÓN, awarded by MundoMayor (28/11/2018)

The promotional video of the initiative launched by ELPOZO ALIMENTACIÓN of 'La calle de mis abuelos' has just won the Nico 2018 prize in the special category of Big Corporations organized by MundoMayor, as it is the most voted by Internet users.

This recognition is aimed at those companies that do not forget the elderly in their advertising and commercial designs.

The Nico Awards are a contest of videos for seniors that pursue several objectives such as promoting group work and the relationship between generations, as well as offering a showcase to the whole society to show the importance of the elderly, and make them social recognition that they deserve.

These awards, which this year have celebrated its X edition, bring together various sectors such as the media, schools, town halls, young creators of digital content and large corporations and multinationals around the elderly, to grant them greater visibility

The prize has been collected by the head of Institutional Relations, Mar Fuertes, from the hand of one of the members of the jury of the contest.

Specifically, ELPOZO ALIMENTACIÓN developed an emotional online campaign in which 2068 people participated, who with their votes have chosen the municipality of Spain where they would like a street dedicated to grandparents.

The initiative was disseminated through an audiovisual, viewed by more than half a million people, which reflects the important role that grandparents play within the family and the support and unconditional love they show every day, especially in education. and the care of the grandchildren.

For everything they do and have done for us, the piece concludes, grandparents deserve a street.

Source: Grupo Fuertes

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